Category: Movie Posters

Marlene-Dietrich in Shanghai-Express

1930s movie posters proclaimed, week after week, what Hollywood had to offer to an eager world during the days of the great movie studios and the Great Depression. No better example of this is the above exquisite 1932 vintage original Belgian poster of Marlene Dietrich in Shanghai Express.

The Beginning

In the beginning, as the fledgling studios began to grow, and knowing that a portion of their potential audience was illiterate, they took their cue from vaudeville, fairs and the circus to create colorful artwork that depicted scenes from their movies in order to promote their films.

From the mid 1920s through the 1940’s, movie studios developed their own artwork styles for their posters, lobby cards and other marketing materials. They hired well-known artists and illustrators, such as Al Hirschfeld, John Held Jr., Hap Hadley, Ted Ireland, Louis Fancher, Clayton Knight and Armando Seguso, to create the illustrations and graphic designs.

The introduction of the color offset lithography printing technique in the 1920’s changed the artistic quality of posters, sharpening the image and, over time, shifting the emphasis from illustration to photography.

At the same time, Hollywood Portrait Photography evolved as a result of the work of six individuals that became the photographers of choice for “shooting the stars:” Albert Witzel, George Hurrell, Clarence Bull, Ruth Harriet Louise, Milton Greene and Cecil Beaton.

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As an addition to our WalterFilm.com website, we are delighted to announce that Walter Reuben Inc. has expanded its marketing profile to include a portfolio of catalogs that will consist of exceptional items, as exampled above. This first catalog in this series (#42/2018) is 126 pages and encompasses the breadth and depth of our collecting and connoisseurship.

Its cover is graced by a stunning photograph of Audrey Hepburn in the “little black dress” designed by Hubert de Givenchy and worn by her in the opening scene of the 1961 romantic comedy Breakfast at Tiffany’s. Here are two additional photographs of that scene from our collection.

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We are pleased to announce that WalterFilm.com has a new website that makes shopping online not only a visual feast for the eyes, but easy and efficient for that person who just wants to browse or for the individual who has a clear idea of what they’re looking for and can search specifically for that topic. We welcome you to a website that treats what we are proud to offer with the respect and in a manner of presentation that we feel truly reflects these remarkable items.

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